(p. 557) Which of the following promotions is targeted toward the trade rather than consumers? B. direct mail. Which of the following statements describes how brand equity is affected by the increased role of sales promotion? When New Balance sponsors a campaign advertising the availability of its running shoes at Foot Locker stores, this is an example of _____ advertising. Crashed Ice is an event featuring a new sport, downhill ice-cross, which was established by: 84. 95. US5806044A US08/603,482 US60348296A US5806044A US 5806044 A US5806044 A US 5806044A US 60348296 A US60348296 A US 60348296A US 5806044 A US5806044 A US 5806044A Authority US United States Prior art keywords signal card computer product plurality … Which of the following statements does NOT correctly describe the relationship between building brand equity and sales promotion? Which of the following is NOT a sampling distribution method? (p. 565) According to attribution theory, a consumer who purchases a product on promotion may not repurchase it because the: 116. This is an example of a(n) _____ coupon. Which of the following is a reasonable objective for consumer-oriented sales promotions? Which of the following statements does NOT describe an aspect or characteristic of sales promotion? (p. 538) The most popular method for distributing coupons is: A. newspaper freestanding inserts. 37. 106. Which of the following is NOT a problem associated with the use of contests and sweepstakes? (p. 540) Affixed to the front of a bag of Aunt Jemima corn meal was a(n) _____ coupon that could be torn off (without damaging the bag) and redeemed at the time of the purchase. (p. 560) _____ is an exhibition or forum where manufacturers can display their products to current and prospective buyers. 59. (p. 547) Which of the following statements is true about rebates? Targeted to specific geographic or demographic segments B. The redemption rate for refunds is lower than that for coupons because: 77. 105. To celebrate this month, the manufacturer of Aleve pain reliever sponsored fundraiser walks to raise money to find a cure for arthritis. ______ is defined as a direct inducement that offers an extra value or incentive for the product to the sales force distributors or to ultimate consumer with the primary objective of creating an immediate sale. Intel and the PC manufacturers are using: 108. 66. (p. 553) Which of the following statements about event sponsorships is true? _____ is a practice used by some retailers and wholesalers whereby they take advantage of a promotional deal and then sell some of the product purchased at the low price to another store outside of its area or a middleman who will resell the products. Based on these findings, what form of promotion is most effective for Gillette's Right Guard brand? (p. 552) Why have frequency programs become so popular with marketers? (p. 540) Which of the following is a disadvantage associated with bounce back coupons? Which of the following statements about the proliferation of new products in the consumer marketplace is NOT true? 13. Quaker Oats cereal included tubes of Colgate Junior toothpaste inside each box of Life cereal. First prize was $10,000, and several smaller prizes were awarded to other participants. 43. direct mail . 3. They distributed 1,000,000 promotional packages, at a cost of $20,000 for design and production. 72. 17. The oldest, most widely used, and most effective sales promotion tool is: 47. 68. 102. 103. (p. 560) The five resorts in the Bahamas that combined their promotional budgets to sponsor an "It's better in the Bahamas'" ad campaign, is an example of: 107. Which of the following is NOT an example of a point-of-purchase display? In order to provide an incentive to a current user to purchase Breton instead of other cracker brands while the consumer is shopping for crackers, which of the following sales promotion tools would work best for Dare? 102. In the _________ stage of the product life cycle, promotional dollars may be used primarily for advertising to stress differences and keep the brand name in consumers' minds. 100. Which of the following promotion tools is less likely to be used when the goal of the marketer is to stimulate trial? For example, an insurance company will make more credit if their coupons show an image of a happy family in their new home. Why are organizations like McDonald's, Wendy's, and Labatt placing more emphasis on sales promotions than ever before? In 1992, approximately 310 billion coupons were distributed and 7.7 billion coupons were redeemed, saving customers $4 billion. The appearance of Bart Simpson on the watch instead of the Kellogg's logo would: 75. US7240023B1 US09/495,483 US49548300A US7240023B1 US 7240023 B1 US7240023 B1 US 7240023B1 US 49548300 A US49548300 A US 49548300A US 7240023 B1 US7240023 B1 US 7240023B1 Authority US United States Prior art keywords signal processing … All of the following are reasonable objectives for trade-oriented sales promotions EXCEPT: 85. (p. 537) Which of the following statements is true about couponing? (p. 544) An effective premium is one that: 76. The most popular goods are discounted if they are avaible now. Kellogg's places a 50-cent-off coupon for Rice Krispies cereal in a box of its Frosted Mini-Wheats brand of cereal. (p. 544) Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand? Jeff ran a promotion offering a box of fifteen Pinnacle golf balls for the same regular price as twelve balls. Tropicana suspended shipments of its products to a retail store that was taking advantage of promotional deals and then selling the product to other stores in another part of the country. Answer to p . This is an example of a(n) _____ coupon. 64. This discount will be deducted straight from the bill. Multi-use. 97. JC Penney tried to break consumers of the coupon … 36. How are you distributing your coupon and promo offers? 31. 99. All the following are advantages associated with the use of trade allowances EXCEPT: 90. Promotional activities that are designed to accelerate the purchase process and generate an immediate increase in sales without communicating information about a brand's unique features or benefits are known as: 28. 32. 50. 54. 58. 53. 101. 93. 51. Tropicana developed a "Win the Perfect Vacation" sweepstakes to complement an advertising campaign theme promoting its grapefruit juice as the perfect beverage. 77. Definition. How has the view of sales promotions changed during the past decades? Dare makes Breton snack crackers, which compete with many other brands in the category. Monies that must be paid to a retailer so they will take on a company's new product are known as: 94. 538 What advantage does distribution of coupons through direct mail have over other forms of coupon delivery ? 5. (p. 560) _____ is advertising sponsored in common by a group of retailers or other organizations offering a product or service to the market. Eastern Canadian Sea Foods devotes most of its marketing budget to trade discounts in the form of off-invoice and promotional allowances so its canned tuna and salmon brands can remain price competitive with private label brands. magazines The toy was only available for a limited time. (p. 557) An appliance manufacturer offers a $50 payment to salespeople who work at Rutgers Appliance if they sell one of the company's new refrigerators. If you are distributing coupons for services that show the images of happy and satisfied people on coupons. 64. 96. Perhaps the most successful in-package _____ in Canada in 2001 was a General Mills giveaway of six CD-ROM computer games. A direct sales channel is an effective method of distribution if you deal with a small number of customers or you only wish to sell to customers in your local area. Which of the following statements about the coordination of advertising and sales promotion efforts is true? When a brand moves to the _________ stage of the product life cycle, advertising is primarily a reminder to keep consumers aware of the brand. 541 _____ couponing is a method for distributing coupons by identifying a customer 's purchases through bar codes scanners and then printing the 95. 40. For many small businesses, cost is a major barrier when it comes to marketing and advertising.Many of the popular methods we know (like radio, TV, magazines and newspapers) are often too expensive for small businesses.In a world where a 30-second advert slot on radio and television can cost hundreds of dollars, it’s difficult for small businesses to cope. As we look at coupons specifically there are multiple ways in which they can be leveraged. (p. 563) Which of the following statements is true about the coordination of advertising and sales promotion efforts? Consumer-oriented sales promotions are part of a promotional ______ strategy. It has been estimated that in-store couponing coupled with advertising increases … Why can on- or in-pack incentive programs like Pepsi Points or iCoke Rewards be problematic for brands? 54. Planning communications can be a subsidiary process of determining project stakeholder information and using communications channels to exchange that information between all … magazines Coupons, promotions, offers and discounts are the premise of nearly every marketing message received by consumers today. (p. 552) Super-Sav supermarket gives customers VIC (very important customer) cards, which allows customers to take advantage of additional discounts on certain products and notification of special, customer-only sales. A(n) _____ is an offer of an item of merchandise or service either free or at a reduced price that is used to provide an extra to purchase. 106. 82. Popular Coupon Distribution Methods . Offline. These payments are called: 103. 113. In the entries section of your campaign dashboard, select the “Email Winners” button in the top right corner of your screen. _____ is generally considered the most effective method for generating trial of a new product. System and method for distributing coupons through a system of computer networks ... Discount coupons are a popular means to stimulate sales of products such as grocery store items. (p. 557) Programs involving cash payments directly to the sales force to reward them for selling the manufacturer's products involve the use of: 94. (p. 549) Acushnet ran a promotion offering a box of fifteen Pinnacle golf balls for the same price as twelve balls. (p. 540) An in/on package coupon that is redeemable for a future purchase of the same brand is known as a(n) _____ coupon. 4. (p. 560; 561) The "Visa on the Label" program under which Visa provides uniform and linen manufacturers with advertising monies based on the number of yards of Visa fabric they buy from the company is an example of: 111. (p. 541) Which of the following couponing methods allows companies to reach users of competitive brands rather than consumers who already use their brand? 8. A . Click to Save Sale . They distributed 1,000,000 promotional packages, at a cost of $20,000 for design and production. The following tips are among the most popular for learning quick ways to find the best coupons and knowing how and when to use your coupons to save you the most money. What advantage does distribution of coupons through direct mail have over other forms of coupon delivery? What advantage does distribution of coupons through direct mail have over other forms of coupon delivery? Coupon codes are an excellent way to track and measure your advertising ROI. (p. 542) A(n) _____ is an offer of an item of merchandise or service either free or at a reduced price that is used to provide an extra incentive to purchase. 115. Which of the following is NOT a limitation of rebates? Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. Read the offer: Packaging From $0.53 carefully. _____ is a practice used by retailers whereby they stock-up on a product at a low deal or off-invoice price and resell it to consumers at higher prices when a promotional period has ended. In order to provide an incentive to a current user to purchase Breton instead of other cracker brands when the consumer next goes shopping, which of the following sales promotion tools would work best for Dare? 56. Consumers have become more sensitive and responsive to sales promotion for each of the following reasons EXCEPT: 15. _____ is advertising sponsored in common by a group of retailers or other organizations offering a product or service to the market. They predict that the redemption rate will be 5%. 39. 72. Methods of Distribution. In today’s world, 96% of consumers have used a coupon in the past 90 days. (p. 542) Serta, the manufacturer of mattresses, gave away a Serta Sheep Plushie toy to any customer who purchased a mattress from a Serta dealer. Consumer sales promotions such as coupons, price-offs, premiums, and bonus packs may be needed periodically to maintain consumer loyalty, attract new users, and protect against competition. 61. Consumer-franchise or image building for a brand: 23. _____ is a recent development whereby companies are customizing their sale promotion programs for key retailers. (p. 543) Which of the following statements about the use of premium offers by fast-food chains such as McDonald's and Burger King is true? Ralston Purina offers its retail accounts a $3.00 per case discount for all of the dog food it purchases during the month of October. It’s been a popular method ever since Coca-Cola offered customers a free glass with a hand-written ticket back in 1887. 29. Sampling would be an appropriate promotional strategy to do each of the following EXCEPT: 41. (p. 550-551) When reductions from the regular price of a product are offered at the point-of- purchase through specially marked packages, a marketer is using a: 87. direct mail C . They pay retailer handling and processing costs of 10 per coupon redeemed. (p. 547) The redemption rate for refunds is lower than that for coupons because: 84. MORE+. Kellogg's is introducing a new brand of breakfast cereal that is high in fibre and targeted at adults between the ages of 25 and 50. According to a survey, people like more and respond more to the images of people than generic images. Sampling for a product such as expensive skin cream that is designed to reduce wrinkles over a long period of time might not be feasible because: 42. 58. Precise reach B . Cooperative coupon programs: Term. (p. 560) _____ is advertising supported by raw materials or component part manufacturers to help establish end products making use of their materials. A recent study of coupon redemption patterns found that: 49. in/on packs . One of the most simple and popular ways to increase conversations and drive more sales is by offering your customers discounts and coupons. (p. 557) Payments offered by manufacturers to resellers for merchandising products or running special in-store programs are called: 100. When she has purchased five books at regular price, she is sent a coupon for a free book to be picked out on her next visit to the store. Programs in which a service distributes coupons for a single company's multiple brands or brands from multiple companies are known as.. Super-Sav is using a: 88. (p. 558) Money that must be paid to a retailer so it will take on a company's new product is known as: 101. 46. 2.1 Planning communications Project communications planning is an activity that allows defining specific behaviors and selecting techniques to gather, manage, delegate and review stakeholder information. Get instant savings with 8 valid APW Distributing coupon codes & discounts in January 2021. This preview shows page 42 - 46 out of 66 pages.. 47. 112. 108. (p. 553) Coors Light beer's heavy financial involvement with and support of freestyle skiing competitions, beach volleyball tournaments, and other sporting events are examples of: 91. 57. This is an example of: 19. 75. An appliance manufacturer offers a $50 payment to salespeople who work at Culligan's Appliance if they sell one of the company's new refrigerators. 73. Payments offered by manufacturers to retailers for performing certain promotional or merchandising activities in support of their brands are called: 93. (p. 565) Which of the following actions has the potential to create a sales promotion trap or spiral in the fast-food industry? D. magazines. Regardless of the intended venue for redemption – email is an ideal mode to distribution. 74. (p. 552) Every time Beth buys a book at Waldenbooks, she presents her Waldenbooks card, and the sales associate enters her purchase in a database. 2. 14. Best Coupons, Deals For January - APW Distributing . Which of the following sales promotion tools work best for Kellogg's? newspaper freestanding inserts FSIs B . D . 71. The building or reinforcement of consumer-franchise or equity for a brand: 25. newspaper freestanding inserts . Over the past decade, the amount of money consumer products firms devote to ______ has been declining while the amount spent on _____ has been increasing. Publishing coupons is also a great method to seo your products and services wile garnering buyer traffic at the same time.. Where else can you publish them and are you using any tools to make it easier? 557 ) payments offered by manufacturers to resellers by manufacturers or equity for a limited.. 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