Here are the steps you should take to create your own musician email address and then use with mailing lists for email marketing. Your email address speaks volumes about how professional you are and if somebody can trust you. A good ol’ embedded opt in form on your website is something you should always have. While [email protected], [email protected] and [email protected] does not seem very friendly , remember that most of the people tend to directly email at these address when the need arises. Forty-seven percent of recipients base their decision to open your email on subject line alone, so it stands to reason that your email address can also have an outsized impact on open rates. If your page is white, opt for a color that fits with your theme but still stands out. This way, you can get a better understanding of how often your fans want updates and you could always send extra emails for bigger news such as tickets or merch going on sale. One, you could make the event public for all your fans to join. It’s simple and easy to use so you also won’t have to worry about any technical programming for storing the contacts in a database. But here are some other options: Now how do you use these live online events to collect email addresses and grow your email list? (This is best for musicians who know a lot of their fans are also musicians), It gets fans visiting your site on a regular basis. You can link this to YouTube and then start your email marketing plan with mail lists, newsletters and updates on your activities. >The Lucrative Home Studio Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer. > Free Ebooks and Webinars, > Email Us
This means that you have plenty of opportunities to build a core following through MailChimp for free! >Music Marketing 101 You store and email your list through an email marketing service like Mailchimp. (And you’ll feel a lot less uncomfortable about waving your own flag. Email is an efficient form of communication suitable for all but the most formal needs. Email Us. Keep that in mind and you’ll see more email signups from social. Click to enable/disable Google reCaptcha. 1. BUT, let me share some ideas that will get your fans, content – a.k.a. The email address you created whilst you were in high-school might have looks hip or cool back then, but using using it for anything remotely professional is a bad idea. These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience. There are some plugins for WordPress and other website platforms that will allow you to easily set one up. Generate. Choosing a perfect email address is very necessary to remain trust-able and create a good impression. ), but I suggest doing a little research to see which best fits your needs. Pretty much any email service will have the capability to create embeddable opt in forms that can be added to any website platform. An email address has more significance than you think. It can really depend on how much you are doing and the amount of worthy news you feel you can share. Try starting out with these email templates. Your email opt in forms will perform much better if you give your fans some kind of reward for opting in – think of it like a trade. Personal Company. Everyone will have a slightly different approach (since we all have different fanbases, career levels, etc), so try some things, see what works, and go with that. Promote it on social media in the days or weeks prior. Just set the stream’s privacy to “unlisted” and share the direct link with your email list. If you are going to be sending emails to a significant amount of people, you will want your own domain to make it look professional. The domain you choose is going to be what identifies you and your brand so make sure that you are certain about what it is going to be. Best Email Subject Line Ideas For Musicians. An opt in form is just a simple form that requests information (usually just a first name and email address), with a submit button. (Here’s a link to a tutorial for Mailchimp’s embeddable opt in forms so you can see what I mean.). Through email, you can let fans know about upcoming shows, albums releases, deals on band merch, band interviews, music videos, and more. Personal email services like Gmail or Yahoo are completely different and should not be used to email your fans. An exit intent pop up is an email opt in form that will appear if someone on your site moves their mouse to exit the page. Maybe they bought a t-shirt from your store or they signed up to be notified when you’re touring through their area. As an indie musician, if you don’t have an email list (or you have one and never use it), you’re shooting yourself in the foot. How to Choose the Best Personal Email Address (Creative Email Address Ideas)? Any ideas … Keep it simple. Tell them what they will get for signing up and all the cool stuff you send exclusively to your email list. […], […] of just asking fans to join your email list, offer valuable video lessons or exclusive events to make them want to join your email […], […] are many options here, and the more creative you can be, the better! Make sure you’re writing in your own voice, sharing interesting stories or opportunities, and not overwhelming your fans with too many emails (or too few). Compared to social media – where most of your posts can get lost in the feed never to be seen again – email open rates can be on average 25% (or higher, What does that mean? You are going to have to pay to get it as well, so you don’t want to be wasting your money. (the last thing we want is to go through all this effort to grow a list only to have everyone unsub). Post was not sent - check your email addresses! Here’s a list of everything I used and a quick tutorial: [link to landing page]”, . It is a good idea to ask your mailing list how often they would want to be contacted and what they want to see. (And you’ll feel a lot less uncomfortable about waving your own flag.). When creating an [email protected] musician email address, it is probably best to use Google and Gmail to create your own custom domain. We have a more detailed, step-by-step guide to creating landing pages here, the musician's guide to growing a massive email list, 5 Ways to Keep Your Email Subscribers Engaged Without Spamming Them - New Artist Model, How to Sell More Music with Landing Pages - New Artist Model, Content Marketing for Musicians: How to Get More Superfans - New Artist Model, Make the Most of Your Email List | New Artist Model, Email Marketing for Musicians: Writing Emails Your Fans Will Love - New Artist Model, How to Promote Your Music | New Artist Model. Create a lead-generating Facebook Ad. It’s very easy to share a link to your landing page (remember the one we setup earlier?) It’s very easy to share a link to your landing page (remember the one we setup earlier?) Now onto the big question: How do you build an email list for you music if you are literally starting from nothing (or you have an empty list that you set up ages ago but have been too scared to promote)? We may request cookies to be set on your device. Try to be creative and find an alternative such as, Now that you’ve purchased your domain and email service, you can register it to your email account. You can register your own domain and email address through website builders and web service sites but, seeing that many artists will set up Gmail accounts for YouTube, G Suite is probably your easiest option. Social media is. Without one, you risk looking amateurish or untrustworthy. >Elite Music Business Mastery So do some testing. And with all the online streaming and concert platforms, there are a lot of options. To make things less promotional, try making these posts about, , not you or your list. It feels a little too “salesy.” But, especially these days, many music fans are on the lists of all their favorite bands. If you’re a performing musician, live events, gigs, and house concerts are a perfect opportunity to grow your email list. So a simple pop up may have a headline saying, “Want 3 free songs? you offer in exchange for email addresses will vary based on the interests of your fanbase and your career.
It will help you understand yourself as an artist,... Read more ». Having an email address ending with @hotmail, @yahoo or @gmail doesn’t give you a very professional appearance compared to [email protected]. An easy option is to trade […], >Promote Your Music
You have a ready-made group of people who have self-identified themselves as being interested in your music on social media. Don’t worry if this seems a little pushy. Social media is mostly for fun and interesting content, and a place for you to engage with your fans, so a tweet promoting your email list every day is probably a little much. A good ol’ embedded opt in form on your website is something you should. Try a few different things and see which drives the most signups. (And the more they visit the more they will be exposed to your opt in forms.). Most musicians are pretty familiar with the notion of trading songs for an email address. Your best bet is to offer exclusive content – a.k.a. Obviously what you offer in exchange for email addresses will vary based on the interests of your fanbase and your career. Building strong relationships with your superfans is essential for launching your career. These cookies are strictly necessary to provide you with services available through our website and to use some of its features. It’s important to create an effective musician bio for yourself because it will help connect you with a wider audience. . Collect email addresses at each point of contact with customers and prospects. Seriously. Tell us how you did it and if you’ve started a mailing list. (Get even more ideas here.). Try starting out with these email templates and do some experimenting to see what kinds of emails seem to get higher engagement. Your pop up should offer your site visitor something of, . Let’s start from square one. Alternatively, for a more professional email address, put something about your business in the wording, like email@example.com. A lot of musicians and creatives get a little apprehensive about asking fans for an email address. Most musicians are pretty familiar with the notion of trading songs for an email address. Not looking at adding things like my hobbies or whatever into the email address, cause it needs to be serious. Let me throw down a bunch of ideas to get you started. Why do musicians need a mailing list? You're ready to establish an account, but you don't know what to name it. We need 2 cookies to store this setting. Click to enable/disable _gat_* - Google Analytics Cookie. It is, quite simply, what a prospective employer and/or client expects. Okay, now let’s dig into some approaches you can use to actually grow your email list. Make sure you’re writing in your own voice, sharing interesting stories or opportunities, and not overwhelming your fans with too many emails (or too few). So why not use it as a channel to promote your email list? > Free Online Course